No spoilers, but one of the main takeaways from their discussion is that your website should be transparent about your pricing.
Marcus Sheridan, known as 'the pool guy', pioneered an approach a few years ago with his book "They Ask, You Answer" and it has been gaining in popularity ever since.
And our own Mark Riddell is a big fan of Sheridan's insights, which is why we talk about him on this episode.
In addition to transparency, there are other important factors that will help convert visitors into customers.
Keep listening to find out what they are!
When someone visits your website, you want them to take some sort of desired action. This is called a conversion. Some common conversions are filling out a form, subscribing to a newsletter, or making a purchase.
There are many factors that go into whether or not a visitor will convert, including the design of your website, the copy on your pages, and the offers you present. If you want to increase your conversion rate, you need to focus on creating a positive user experience and providing incentives for visitors to take action.
You also need to track your conversions so that you can measure the effectiveness of your efforts. There are many tools and services available that can help you do this. Use the data that you gather to make changes to your website and continue to test different approaches until you find what works best for you.
What should be on your home page?
This is the big question.
Your home page is the first impression that potential customers will have of your business, so it's important to make sure it represents your brand well.
In this episode of "Techcess" David Dwyer explains to Mark what a great home page looks like, and how you can achieve it.
David Dwyer from Inspire Digital Agency advises against using a website builder like Wix or Squarespace because they don't have the customers best interests in mind. He recommends that businesses focus on creating a positive user experience in order to increase their conversion rate.
Listen to hear him explain how you can ensure your website is doing that.
Get more valuable technology insights from m3's blog pages, here.
Mark Riddell's technology podcast "Techcess" is an m3 Networks production. Mark and the team have created this podcast to help you and their clients understand how technology can help them in their industry and business, including helping them with cyber security solutions. To find out more about Mark Riddell and the rest of the m3 team, visit them here and follow them on Linkedin.
If you want to get in touch about technology or cyber security, just address an email directly at Mark here. He'll be very happy to hear from you.
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